Exploring the Enablers of Strategic Orientation for Technology-Driven Business Innovation Ecosystems

Author: Ta-Kai Yang, Min-Ren Yan

Provenance: Sustainability

Published on 18 October 2019

 

Abstract

The present study explores the impacts of corporate strategic orientation on innovation ecosystems through the perspective of systems thinking. Multiple-cases method was adopted to analyze three representative companies of different industries. In terms of academic contribution, the results of this study verify an innovation ecosystem model in a generalized manner, and find that market orientation, interaction orientation, and entrepreneurial orientation generate a positively reinforcing effect on the paths of the innovation ecosystem model in all phases, thus, diversifying the available literature of innovative ecosystems. In terms of practical contribution, this study presents a dynamic context of the development of new business, and describes the links between innovative activities and the market. Enterprises can refer to the proposed framework as well as strategic architecture in this study to effectively transform innovative activities into market performance

 

Keywords

Innovation ecosystem, Market orientation, Interaction orientation, Entrepreneurial orientation, Business model, Systems thinking, Sustainable system development

 

Website

https://doi.org/10.3390/su11205779